Commercial
Commercial AV & Automation — Vancouver, Whistler, Victoria & Calgary
Pure Image has been building commercial technology systems since 2005 — offices, hospitality venues, restaurants, sales centres and full commercial developments across Vancouver, Whistler, Victoria and Calgary. Our technicians are low-voltage certified, and design, engineering, programming, installation and service all happen in-house, with a team of more than 60 people behind every project.
That includes the first Quantum video wall installed in Canada, a 220-inch Planar wall at Grosvenor Americas’ Brentwood presentation centre, and the automation system behind Boffo Developments’ suites at The Smithe in Yaletown. We work directly with owners, consultants, architects, designers and contractors — on time, on budget, and ready for day one of operations.
Who We Work With
Developers, hospitality groups, corporate clients and commercial property owners across Vancouver, Whistler, Victoria and Calgary.











Systems We Design, Install and Support
Real Estate →
Video Wall →
Audio →
Networking →
Touchscreen →
Lighting →
Shades →
Presentation →
Security & Access →
Technology for Sales Centres & Presentation Suites
A sales centre has one job: help someone picture themselves living somewhere that doesn’t exist yet. The technology either supports that or gets in the way — a video wall that won’t wake up before a Saturday open house, a touch panel a sales agent can’t operate without calling someone.
We’ve built presentation centres for Grosvenor Americas, Boffo Developments, Wesgroup, Bosa, Polygon and Oxford Properties — touch panels, video walls, high-resolution displays, immersive audio, and the millwork integration that hides all of it. We work alongside your design team from drawings onward, so the AV is designed into the space rather than mounted onto it afterward.
Because our design, engineering, programming and installation teams are all in-house, the person who specified the system is the person who commissions it. That matters on a sales centre, where the opening date doesn’t move.
Commercial Video Walls
We installed the first Quantum video wall in Canada, and built a 220-inch Planar Direct Light Pro wall at Grosvenor Americas’ Brentwood presentation centre — one of the largest in the province.


A video wall earns its place when a single display can’t do the job: a lobby that needs to be legible from across the room, a sales centre showing a floorplan at close to actual scale, a restaurant changing its whole atmosphere between lunch and dinner. Below that threshold, a large TV is the better answer, and we’ll tell you so.
We work with Planar across LED and LCD, indoor and outdoor, all commercial-grade — rated for the hours a commercial space actually runs, not consumer panels pushed past what they’re built for. Every wall integrates with the wider AV and automation system, so it powers up on schedule and switches content without anyone touching a remote.
Commercial Audio
Sound is the thing people notice only when it’s wrong — a dead corner in the dining room, a system someone has to crouch behind the bar to adjust, volume that’s right at 6pm and far too loud by nine.
We design commercial audio around how a space is used through the day. Speakers are placed for even coverage rather than convenience, so there’s no loud table by the speaker and quiet table in the corner. Volume adjusts on a schedule or at the press of a button, controlled from a wall panel or a handheld touchscreen behind the bar. And the hardware is chosen to disappear into the ceiling and millwork, because in a room someone has spent months designing, the speakers shouldn’t be the first thing you see.
From restaurants and live venues to lobbies and corporate floors, the system is tuned to the room after installation, not just specified on a drawing.


Networking & IT Infrastructure
Your network is the backbone of your commercial space. Everything else on this page — the video wall, the audio, the touch panels, the shades — depends on it, and when it goes down, so do they.
We design and implement wired and wireless networks, including in buildings that fight back: concrete cores, heritage walls, long runs. Secure host and guest infrastructures support IP phones, Micros systems, computer networks and VPNs, and for larger spaces our multi-access-point designs keep coverage consistent from the loading bay to the top floor. Commercial-grade hardware, professionally dressed cabling, battery backup and redundancy built in.

Our remote support means most issues get diagnosed before anyone needs to drive out — and when someone does, it’s one of our own technicians, not a subcontractor.
Touchscreen & Control
The interface is the only part of the system most people ever see. If it takes training to run a boardroom, the room gets used less — and someone ends up phoning you at 8:55am before a meeting.
We build control around the people who’ll actually use it, which usually means fewer options rather than more. A staff member should be able to walk up cold and get it right. Depending on the space, that’s a dedicated in-wall panel, a handheld remote on a charging cradle, an overlay on an existing screen, or an iPad or Android tablet — often several, doing different jobs for different users.

For retail and sales centres, the same technology works the other way round: displays a customer can navigate themselves, moving between floorplans, in-suite views and HD video at their own pace, without needing anyone to stand beside them.
Commercial Lighting Control
Our team includes certified Lutron Athena programmers — the platform Lutron built for commercial-scale projects — with design, programming, commissioning and long-term support all handled in-house.

Commercial lighting control does two things at once. It cuts what you spend, because lights aren’t burning in an empty boardroom at 7pm and daylight sensors dim the perimeter when the sun does the work. And it changes how a space feels — a restaurant that shifts from bright and quick at lunch to low and warm by dinner, without anyone walking around adjusting dimmers.
We design and commission systems from single boardrooms to full developments, integrated with occupancy sensors, scheduling, security and shading. Every scene is set on site once the space is finished and furnished, because lighting that was right on the drawing rarely is once the millwork and the artwork are in.
The same control platform handles climate. Automated HVAC adjusts to occupancy and time of day rather than running flat out from open to close, and coordinates with lighting and shading — no point cooling a room the afternoon sun is heating through the glass.

Automated Window Coverings
Glass is the part of a commercial building you have least control over. The afternoon sun that makes a west-facing dining room beautiful at 4pm makes it unusable at 6, and the boardroom with the view is the one nobody can see the screen in.
Motorized shades solve both on a schedule. Restaurateurs get roller shades quiet enough to move mid-service without anyone noticing, holding the right light through the day while keeping direct sun off the tables. Boardrooms get instant control for presentations — flat panel or projection — so nobody’s hunting for a wand thirty seconds before a client walks in.
Beyond comfort, shading is one of the more direct ways to reduce cooling load in summer and heat loss in winter, especially on a heavily glazed building. Every system integrates with lighting and climate, so the building responds to the sun rather than fighting it.

Presentation Systems
Every meeting room has a story about the ten minutes lost to getting the screen working. Usually it involves three remotes, an input nobody can find, and a client watching.
We build presentation systems around one button. Press it and the projector wakes, the screen drops, the inputs switch, the lights come down and the microphones are live — no switcher, no cable hunt, no calling IT. Whether it’s an internal weekly or a pitch that matters, the room is ready before the first person sits down.
Sound gets the same attention as picture. Ceiling microphones and distributed audio mean your voice carries to the back without anyone leaning toward a puck in the middle of the table, and remote participants hear the room rather than whoever is nearest the laptop.


Security & Access Control
Security is where the systems on this page meet each other. Access control that knows who’s in the building can tell the lighting to wake a floor, the HVAC to condition it, and the cameras which doors matter after hours — none of which works if security is specified separately from everything else.
We design and install the full stack: IP camera systems, card and mobile access control, intrusion detection, and intercom and entry systems for lobbies and loading bays. All of it on commercial-grade hardware, on the same network we’ve designed, integrated with the same control platform running your lighting and AV.
Alarm monitoring is handled by our monitoring partner, so there’s a staffed central station behind the system 24/7 — while design, installation, programming and service stay with our own technicians. One team to call, whatever the issue turns out to be.

Let’s Talk About Your Project
Most commercial projects come to us at one of two moments: early, when there’s still time to design the technology into the drawings, or late, when something specified two years ago isn’t going to work. Both are fine. Early is cheaper.
Tell us what you’re building and where it’s at, and we’ll tell you what’s realistic — including when the answer is smaller than what you came in asking for.