Pure Image has been designing, engineering and supporting technology systems for luxury homes, hospitality venues, offices and commercial spaces across Western Canada since 2005. We’re now doing the same in Calgary — smart home automation, AV, networking, security and lighting control, installed and supported by a local team with the full Pure Image organization behind them.
The best technology should enhance a space — not complicate it.
Pure Image designs systems that disappear into the background while delivering exceptional performance every day. Whether controlling an entire home from a single touchscreen, creating seamless entertainment experiences, automating lighting and shading, or building reliable commercial infrastructure, our focus is always the same: intuitive operation, reliability, and long-term support.
As certified dealers and integrators, we work with the industry’s most respected manufacturers to deliver exceptional experiences and long-term reliability.
Pure Image regularly collaborates with builders, architects, interior designers, and developers to integrate technology into the design process. Our in-house design, engineering, project management, installation, programming, and service teams work together to ensure technology enhances the vision of every project while remaining reliable and easy to use for years to come.
Beyond luxury residences, Pure Image designs and supports technology systems for offices, boardrooms, hospitality venues, restaurants, presentation spaces, sales centres, and commercial developments.
After several years with Pure Image in Vancouver, Brendan has returned home to Alberta to establish and grow our Calgary presence. His background has always been on the service side of the industry — working closely with clients, builders, designers, consultants and property managers to solve real technology challenges and support systems long after a project is complete. It’s that commitment to relationships and long-term care that makes Brendan the right person to build Pure Image’s Calgary chapter.
When I joined we were a team of 20 people, and by the time I left for Calgary we were over 55. Seeing that happen in just a few years says a lot about the direction this company is heading.
Over the years Brendan has worked across a wide range of residential and commercial projects involving networking, AV, conferencing, security, lighting control, motorized shading and full home automation. What drives him isn’t the technology itself — it’s helping people find practical solutions that make technology genuinely easier to live and work with. Backed by Pure Image’s 55+ person team across Vancouver, Whistler and Victoria, Brendan brings local Alberta expertise with the full resources of one of Western Canada’s most established integration companies behind him.
Every home in Calgary is different. But the brands and systems we bring to every one of them are chosen for the same reason: they work flawlessly, look beautiful, and last. Here’s what we work with and why it matters.
Pure Image is a Platinum Elite Crestron dealer and one of twenty companies worldwide on the Crestron Dealer Board — the only one in Canada. We design, install and program Crestron systems across Calgary and Southern Alberta.
Crestron is what we reach for when a property has a lot going on: multiple subsystems that need to work together, acreage where the house and outbuildings are all on one system, or a commercial space that will be modified over years rather than replaced. Lighting, climate, audio-visual, shading, security and networking all run from one interface, and it can be reached from anywhere.
Our programmers are in-house, which means the person who writes your system is the person who comes back to change it.
Pure Image is a certified Control4 dealer and installer, and Control4 Partner of the Year. We design, program and install Control4 systems throughout Calgary and Southern Alberta.
Control4 suits most homes. It brings lighting, audio, video, climate, security and shading onto one interface, works with a wide range of equipment you may already own, and stays simple enough that guests can operate it without being shown. Control from a wall touchscreen, a keypad, or your phone.
If you want everything working together without the complexity of a larger platform, Control4 is usually the answer — and we’ll tell you honestly when it isn’t.
Pure Image is a Lutron Black Diamond dealer — Lutron’s highest dealer tier — and we install Lutron lighting and shading throughout Calgary and Southern Alberta. Design, installation, programming and long-term service, all handled by our own team.
Lutron’s HomeWorks and RadioRA systems give you precise control over every light in the house, inside and out. Scenes for any moment: bright in the morning, warm and dimmed for an evening by the fire, or a single goodnight scene that turns everything off at once.
Ketra goes further, shifting colour temperature and intensity through the day to follow the arc of natural light — warm at sunrise, crisp through the afternoon, back to amber in the evening, without anyone touching anything. That matters more in Calgary than most places, where the winter months bring short days and the right light genuinely changes how a house feels.
Lutron’s keypads are beautifully crafted in metal and glass, available in a wide range of finishes from polished chrome to matte black to warm bronze — designed to complement any interior from a heritage home in Roxboro to a sleek modern build in Aspen Woods or a grand acreage estate in Bearspaw. Every keypad is a design element as much as a control device — something that looks like it belongs in the space rather than something bolted to the wall as an afterthought.
For shading, Lutron’s whisper-quiet motorized roller shades, drapery tracks and skylight shading let you manage natural light, privacy and temperature effortlessly throughout your home. Lutron has over 800 fabrics to choose — from sheer solar screens that filter light while preserving your view of the mountains or the city skyline, to full blackout options for bedrooms and home theatres. Shades can be programmed to respond to time of day, sunlight levels or a single tap on your Lutron keypad — all seamlessly integrated with your broader smart home system. In Calgary’s climate, automated shading also plays a practical role — managing heat gain in summer and heat loss in winter.
Every Lutron system is thoughtfully engineered, professionally commissioned and supported long after installation to ensure exceptional performance and longevity.
There’s something about a Calgary home that deserves great music. Whether it’s sound filling every room of a sprawling Bearspaw acreage, drifting across a rooftop patio overlooking the city, or bringing a modern inner-city build alive from the inside out — a well-designed whole home audio system isn’t just a technology upgrade, it’s a design statement. It adds warmth, atmosphere and life to a space in a way that nothing else quite does.
For architectural audio, we work with Sonance — inventors of the world’s first in-wall loudspeaker and pioneers of architectural audio for over 40 years. Sonance speakers deliver exceptional, room-filling sound while disappearing completely into your space. No visible equipment, no boxes on shelves, no compromise on your interior design. Speaker grilles come in a range of finishes including custom paint-matching to blend seamlessly into any ceiling or wall. For larger or more complex installations we also work with James, Sonance’s premium architectural brand, known for incredibly precise, high-performance sound in demanding spaces. And outdoors — Sonance landscape speakers bring the same premium audio quality to your patio, deck or backyard, purpose-built to handle Alberta’s elements while delivering sound that genuinely surprises people.
For multi-room audio streaming, we work with Sonos — effortless streaming from Spotify, Apple Music, or any source you love, across every room simultaneously. Play the same music throughout the entire home, or different sources in different zones — all controlled from your phone or integrated directly into your smart home system.
Calgary’s finest homes deserve a cinematic experience to match. A dedicated home theatre isn’t just a luxury — it’s the room that brings everyone together, the space that turns an ordinary evening into something memorable. No lineups, no compromises on what you watch or how loud you play it — just your own private cinema, engineered exactly the way you want it.
At Pure Image, we design and install custom luxury home theatres throughout Calgary and Southern Alberta from the ground up — every detail engineered specifically for your space, your room proportions, your acoustics and your lifestyle. From dedicated screening rooms to sleek media rooms, we handle everything in-house from acoustic planning and system design through to installation, calibration and long-term aftercare. The result is a home theatre that looks refined, sounds extraordinary and performs flawlessly for years to come.
For picture, we work with the best display technology available — ultra-large 4K and 8K OLED and QLED panels, professional-grade projectors from Sony, JVC and Barco paired with motorized screens for a true big-screen cinema experience, and MicroLED video walls for the ultimate visual statement. For sound, we design immersive Dolby Atmos surround sound systems using Sonance and Wisdom Audio speakers paired with Anthem amplification — audio that doesn’t just fill the room, it envelops you. For content, Kaleidescape remains the standard in high-fidelity movie servers, delivering studio-quality picture and sound that streaming simply cannot match. Everything is tied together through Crestron or Control4 — one tap and the lights dim, the screen drops, the sound calibrates and the movie begins.
Pure Image proudly serves Calgary’s most established neighbourhoods and communities, including Upper Mount Royal, Britannia, Roxboro, Elbow Park, Bel-Aire, Pump Hill, Aspen Woods, Discovery Ridge, Rosedale, Crescent Heights, Bearspaw, Lake Bonavista, Chaparral, and Chestermere.
Our team works with homeowners, architects, builders, developers, and businesses throughout Calgary and Southern Alberta, delivering smart home automation, lighting control, AV, networking, security, and commercial technology solutions.
When I show up in Calgary, I’m not just one person. I’m backed by a full design team, a sales team, project managers, and service technicians across four markets. That infrastructure is what allows us to take on complex projects and actually deliver on them. That’s the difference.
Whether you’re building a luxury home, renovating an existing property, developing a commercial space, or looking to upgrade technology systems, our Calgary team is ready to help.
Calgary is a city that knows quality. From the acreage estates of Bearspaw to the character homes of Upper Mount Royal, its homeowners have always invested in their spaces.
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There’s a common assumption that the quality of a smart home comes down to the products installed. Crestron vs Control4. That’s only part of the story.
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