The Ketra Light Everyone Wanted — Now Small Enough to Disappear
For years, choosing Ketra meant a compromise — the most natural, beautifully rendered light, but only through a 5-inch aperture. That trade-off is over.
Read more →Lutron
For over 60 years, Lutron has set the benchmark for lighting and shading control — trusted by architects, designers, and homeowners for its reliability and design. From elegant metal and glass keypads to whisper-quiet shades and the extraordinary Ketra lighting system, Lutron’s name is shorthand for quality, and it’s the foundation we build so many of our projects on.
Lutron Black Diamond Dealer
The highest tier a Lutron dealer can reach.
Pure Image is a fully qualified residential and commercial Lutron dealer — designing, installing, and supporting Lutron systems throughout Vancouver, Whistler, Victoria, and Calgary. We work with homeowners, architects, designers, builders, and developers across Western Canada. Earning Black Diamond status again in 2026 means your system is designed and installed by people with the deepest Lutron expertise available.
With local teams across BC and Alberta, we handle design, installation, programming, and ongoing support — and because Lutron tunes light to your daily rhythm, the result is a home that’s beautiful, efficient, and genuinely better to live in.
Explore Lutron Shades, Lighting & Keypads
Lutron Shades
Lutron shades bring together elegant design and precise technology to transform how light moves through your home. At a touch — or automatically, on a schedule — they soften harsh afternoon glare, protect your furnishings and art from UV, hold in warmth, and give you privacy the moment you want it. All of it happens quietly and seamlessly, so your windows simply do the right thing without you thinking about it.
There’s a reason Lutron is the name designers and homeowners trust for motorized window coverings: an industry-leading 8-year warranty, the quietest motors on the market, and shades that integrate flawlessly with every major automation platform. As a fully equipped Lutron shading provider — with experienced project managers, installers, and programmers on staff — Pure Image designs and installs the full Lutron range: motorized roller shades, drapery systems, roman shades, honeycomb shades, and blinds.
Three ways to power your shades
Every home is different, so Lutron offers three approaches, and we’ll recommend the right one for you:
Wired
The most robust, secure option — ideal for larger spaces and new construction, where long-term durability and seamless integration matter most.
Wireless
Advanced radio-frequency control that installs easily in both new builds and finished homes — no wiring to run, seamless in any space.
Battery-Powered
The most flexible, no-wiring option — installed in any room with minimal disruption. Replaceable batteries last four to six years.
Choosing your shades
We work with Lutron’s premium shading lines depending on your needs: Palladiom (Lutron’s most refined, design-forward shade, wired or wire-free), Sivoia QS (wired, engineered for the widest range of window conditions and mounting situations), and Triathlon (wired or battery-powered, a great fit for almost any room with minimal disruption).
But Lutron isn’t just roller shades. From motorized roller shades and elegant drapery systems to roman shades, and honeycomb shades, Lutron offers a full range of window coverings — so whatever the window, the room, or the look you’re after, there’s a solution designed to fit it beautifully.
Once the system is chosen, the fun part begins: the design. You’ll select your style, hembars, and — most importantly — fabrics. Our Vancouver showroom is fully stocked with every Lutron fabric, from sheer to translucent to full blackout, so you can see and feel them in person. Not sure on the spot? We’re happy to order samples and send them straight to your home.
Lighting Solutions
Ketra was built from the ground up — custom power electronics, precision optics, and a proprietary driver chip — to deliver light of a quality nothing else on the market matches. It’s backed by more than 70 patents, and once you’ve seen it in person, the difference is hard to unsee.
What makes Ketra special is that it behaves like real daylight. It follows the natural arc of the sun through the day — cool and bright in the morning, warm and golden by evening — shifting automatically so your home always feels right for the moment. It dims all the way down to 0.1% and as low as 1,400K, the warmth of a candle’s flame. And with 16.7 million colors spanning 1,400K to 10,000K, plus Lutron’s Vibrancy feature that makes artwork and treasured objects glow with true, vivid color, Ketra doesn’t just light a room — it brings it to life.
Our Vancouver showroom is home to one of Canada’s most expansive Ketra installations — 88 Ketra and Lumaris fixtures throughout the space. It’s become one of the favorite parts of any showroom visit, and honestly, it’s the best way to understand why this lighting is worth talking about. You have to see it shift to believe it.
New: Ketra D2 & Rania D2
Ketra and Rania are now available in their smallest form yet — a sleek 2-inch aperture downlight. The Ketra D2 delivers the same extraordinary light quality in a smaller, more architectural package, with a range of trims and greater installation flexibility. The Rania D2, with its three-channel emitter, produces exceptional white light across a broad range — from incandescent warmth to bright midday sun — and adapts to nearly any architectural condition. Following a recent renovation, both are now installed in our showroom, ready for you to experience in person.
New: Ketra D2R
For years, Ketra meant a trade-off — the most beautiful, natural light on the market, but only through a large 5-inch aperture. The new Ketra D2R ends that. It brings the full Ketra experience into a clean, roughly 2-inch aperture, and because it’s a remodeler downlight, it installs into a ceiling that’s already finished — so for the first time, you can add true Ketra light to a home that’s already built, without tearing the ceiling apart or giving up the tight, architectural look modern interiors call for (and in new construction, it slots into tightly framed ceilings where a full pot light won’t fit).
Ketra D2R
Available in round or square with a range of trims, it delivers everything people love about Ketra — 1,400K to 10,000K, 16.7 million colours, dimming to 0.1%, and the natural day-to-night shift — now in a fixture that can all but disappear.
Both versions are on demo in our showroom right now.
Lutron Keypads
A keypad is where you actually touch your smart home — so it should feel as good as it looks. Lutron keypads combine intuitive control with genuine design pieces, available in a wide range of colors, finishes, and button configurations, and custom-engraved so every button does exactly what you want. One press sets the lighting, shades, or whole-room scene for any moment. Whatever your style — ultra-modern to classic — there’s a Lutron keypad designed to fit it.
We work with the full Lutron keypad range, and we’ll help you choose the right one for your space:
Alisse
Released in 2021 and a designer favourite since. Understated and elegant, available in a range of metal finishes with custom engraving and backlit buttons — a fit for interiors from ultra-modern to traditional. Choose 1, 2, or 3 columns, with up to three buttons per column.
Palladiom
Lutron’s premium keypad, in matte, metal, or glass finishes. The custom engraving is backlit, so it glows softly and stays easy to read at night without lighting up the room. Pairs with matching Palladiom thermostats for a fully coordinated wall.
SeeTouch
The Lutron staple, in use since 1995 and found across nearly every Lutron platform. Real-time LED status indication, reconfigurable buttons, and a wide range of styles, colours, and finishes. A simple way to control lights, shades, motorized screens, pumps, and thermostats.
Sunnata RF
Wireless, which makes it ideal for retrofit as well as new construction. Available in 2, 3, and 4-button layouts, and as a hybrid dimmer-and-keypad in one — controlling lights, shades, and fans from a single device. Field-swappable button kits and multiple font options mean it can be customized on site.
Newest Control
Aviena
A traditional mechanical toggle with a digital back end — timeless to look at, genuinely tactile to use. Hand-crafted from sculpted brass in five Signature Metal finishes, including Aged Brass and Bronze that coordinate with Alisse. The toggle is weighted, with a distinct click and separate quick-press and extended-hold commands. Available in 1–4 toggle arrangements, single or dual gang, controlling lights, shades, and temperature, with native HomeWorks integration.
Serving Vancouver, Whistler, Victoria & Calgary
Our Lutron specialists support projects throughout Vancouver, West Vancouver, North Vancouver, Burnaby, Richmond, Surrey, Whistler, Victoria, Calgary, Canmore, Cochrane, Springbank, Bearspaw, and the surrounding communities. Whether you’re building a new home, renovating an existing property, or developing a commercial space, our team provides complete Lutron design, installation, programming, and support.
Ongoing Service & Support
Great technology deserves great care after it’s installed. Pure Image provides ongoing service, maintenance, and optimization for your Lutron system long after the work is done — from software updates and system tuning to network reliability and new features — so it keeps performing beautifully as your home and technology evolve. It’s the part that’s easy to overlook, and exactly the part we’re known for.
Latest News
Making Of: Ketra D2 and Rania D2 in Our Yaletown Showroom
The idea was simple: we love Ketra. With over 70 patents, its full-spectrum Natural Light redefines what lighting in the home should feel like.
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Why Lutron Motorized Shades Are a Smart Summer Upgrade
Longer days, brighter sun — your home deserves to feel as cool and comfortable as it looks. Lutron motorized shades keep it light-filled and balanced.
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What’s the Big Deal About Ketra Lighting?
Every so often, a technology comes along that changes an industry entirely. Ketra is one of those — and the recognition keeps rolling in.
Read more →Learn more about how to navigate and effectively use Lutron App.