Hospitality

At Pure Image Technology, we deliver tailored technology solutions that transform hospitality spaces into unforgettable guest experiences.

We design audio, video, lighting, shading, and control solutions that enhance ambiance, streamline operations, and maximize efficiency. Pure Image is trusted by hotels and resorts in the region because our team brings the expertise and craftsmanship needed to meet the highest standards in hospitality.

Palladiom keypads by Lutron provide luxury hotel guests with effortless control over lighting, shades, and ambiance.

Hospitality spaces have unique technology needs that go beyond basic functionality. Guests want comfort, convenience, and a smooth, seamless experience, while hotel staff need easy ways to manage energy, lighting, and AV systems.

Smart automation can help: lights turn off when rooms aren’t being used, shades adjust to make the most of natural light, and temperatures stay comfortable – all saving energy and reducing costs while keeping guests happy. These systems make hotels and resorts more welcoming for visitors and easier to run for staff, so employees can focus on giving great service instead of handling manual adjustments.

Pure Image uses the strengths of both Lutron MyRoom and Crestron to meet the needs of guests and operators alike. Together, these systems create a fully integrated experience that keeps guests comfortable, operations efficient, and energy use under control.

myLutron touchscreens offer hotel guests intuitive control of lighting, shades, and comfort settings.


Lutron
myRoom

is a guest room control system that allows visitors to easily adjust lighting, shades, temperature, and in-room entertainment, while also including automation features to save energy when rooms are unoccupied.

Crestron touchscreens give hotel guests effortless control over lighting, entertainment, and climate. The intuitive interface makes it easy to adjust settings in seconds, whether creating a relaxing evening ambiance or preparing a meeting space.


Crestron
Hospitality Technology Solutions

create a true home away from home experience. From total room control to seamless integration in lobbies, restaurants, and conference spaces, guests and staff can easily manage audio, video, and lighting from a single, intuitive interface.

Why Pure Image?

With 20 years in the market, Pure Image has built a strong reputation as a trusted partner for high-end projects. We combine deep expertise with exclusive partnerships with both Lutron and Crestron to deliver world-class technology solutions tailored to each client’s needs.

▪️As a Platinum Elite Crestron Dealer, we are among the best in the world and the only company in Western Canada to be part of the prestigious Crestron Dealer Board, composed of just 20 members globally. We are also proud to be recognized as a Hospitality Elite Dealer – one of just 20 in North America and the only one in Western Canada.

▪️On the Lutron side, we have once again achieved Black Diamond Dealer status in 2025. Working with a Lutron Black Diamond-level dealer ensures you receive unmatched product knowledge and expertise for flawless deployment of your Lutron systems.

Hospitality Technology Services We Provide

We design, install, and support complete hospitality technology ecosystems, tailored to each property’s needs:

▪️Networking & Wi-Fi Infrastructure – secure, property-wide connectivity for guests and operations.

▪️Dynamic Lighting Systems & Controls – create perfect ambiance in rooms, restaurants, lobbies, and event spaces.

▪️Smart Automation – occupancy-based energy savings, climate control, and seamless room management.

▪️Audio-Visual Solutions – immersive entertainment, conference AV, and multi-zone audio systems.

▪️Motorized Blinds & Draperies – effortless control of natural light and privacy in guest rooms and public spaces.

▪️Integration with Property Management Systems – streamline check-in, service requests, and room status updates.

Full team of Pure Image Technology, specialists in Lutron, Crestron, and hospitality systems.

At Pure Image, we create, design, and build smart solutions that make hospitality spaces more comfortable for guests, easier to manage for staff, and more efficient for the environment.

We provide ongoing support after project completion. Our dedicated service team operates seven days a week, and our offices in Vancouver, Whistler and Victoria ensure responsive, in-person service whenever it’s needed.

Featured Project: Four Seasons Suites – Whistler

Pure Image Technology was a partner in a major Four Seasons suite renovation in Whistler, delivering fully integrated hospitality technology solutions for each suite.

Luxury Four Seasons Whistler suite with Crestron smart lighting and automation installed by Pure Image as part of hospitality renovation.

We provided dedicated networking and custom AV racks, and our team installed and programmed a Crestron Custom system complete with 10″ touchscreens, ensuring the interface aligned perfectly with Four Seasons’ branding standards. Lighting control was handled through Lutron Homeworks, complemented by Ketra fixtures to provide dynamic lighting, creating a comfortable and relaxing ambiance with a simple touch.

Pure Image team at a hospitality project in Whistler with branded service van, delivering Crestron and Lutron smart technology solutions.

If you have a hospitality project in mind, get in touch with us to explore how we can bring technology, comfort, and luxury to your space.