A Massive Upgrade: New 220” Planar Video Wall

October 03, 2025

We’re thrilled to share the completion of an incredible project at Brentwood’s presentation center by Grosvenor Americas: a massive 220-inch Planar Direct Light Pro Series Video Wall! This wall isn’t just a display – it’s a game-changing experiential marketing tool, designed to leave a lasting impression on every visitor.

Close-up of Pure Image team installing MicroLED video wall tiles, showing the careful setup and preparation for a seamless, large-format display.

We’re proud to have delivered a result that makes both our team and the client genuinely happy.

This video wall is powered by an incredible 284 ultra-fine MicroLED modules, each just 1.8mm in pitch, creating a seamless canvas of vibrant detail. Working alongside our partners at Smart Pixel, we were able to scale the system to absolute perfection, ensuring every inch delivers the highest quality experience possible. The result is a display that doesn’t just look good – it captivates! With stunning brightness and clarity, the wall brings visuals to life in a way that feels almost three-dimensional, yet it does so while remaining impressively energy-efficient. It’s a perfect blend of cutting-edge performance and smart sustainability.

Pure Image installing individual MicroLED video wall tiles, capturing the technical setup and alignment before completing the full 220-inch display

Installation was a multi-day effort, led by our industry-leading team of video wall technicians. From start to finish, the teamwork on display was nothing short of extraordinary, ensuring every detail came together seamlessly. The result is a high-performance, flawless video wall that transforms the presentation centre into a standout, memorable space.

Why this video wall stands out: The 1.8mm pixel pitch ensures ultra-sharp image quality, even up close, while the Planar Direct Light Pro technology provides consistent brightness across the entire surface. The wall supports high-resolution content and can handle dynamic video and presentations seamlessly, making it a perfect tool for marketing, client engagement, and immersive storytelling. Its energy-efficient design ensures high performance without unnecessarily heavy power consumption, and its modular construction allows for easy maintenance and future upgrades!

This project proves that when you combine innovative technology, precise execution, and excellent collaboration, the outcome is more than just a display – it’s a statement. Brentwood/Grosvenor now has a bold, high-impact tool that elevates their brand and engages visitors like never before.

Stunning 220-inch MicroLED video wall installed by Pure Image, showcasing vibrant colors, seamless visuals, and a flawless high-resolution display.

Big project. Big results. Happy client.